Fashion influencers; you stalk their blogs, watch their videos on YouTube channels, and check their Instagrams daily to see what they're wearing. They are taking the fashion world by storm with their large following and creative styles. In the last decade there has been a huge transition in what it means to be a blogger or social media influencer. Just a few years ago, blogging was viewed as a platform solely for gossip columns, but now blogging means business. Social media platforms, such as Instagram, have added new features like slide shows, contact information, promotion columns, and insight details, so users can view the demographics of their followers or how many impressions they have made.
Being a fashion influencer isn't just about being "IG famous", it's about having the ability to create your own brand and showcase products. Influencers captivate their audiences through their fun style and unique aesthetic all the while, being relatable. Bloggers are somewhat professionals when it comes down to self-branding. It is imperative that they are engaging with their followers, tagging brands, and setting new trends. These are huge factors when it comes down to collaborating with brands and designers. Influencers are in such demand that big companies are creating marketing budgets to pay them to post and discuss their products on their blogs and social medias. According to Forbes.com, "Influencers are the new celebrity endorsements. In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. With 47% of customers using Adblock technology, traditional digital advertising channels often have limited effectiveness. According to Bloomberg, $255 million is spent on influencer marketing every month."
Fashion influencers are semi-celebrities who are sitting front and center at fashion weeks all around the world. Designer, Rebecca Minkoff, sat bloggers in the first row of her NYFW show last year and even used some as models. Utilizing influencers as models gives consumers a sense of authenticity and encourages them to shop designer collections. Brands are always finding new ways to incorporate influencers in their marketing strategies because of the amount of reach they have on their media platforms.
Influencers have the power of spreading new styles like wildfire. Here at AMCONYC, we also use influencer marketing by partnering brands with influencers who we feel best represent the now. It's important that brands and designers explore different ways of getting their products to a large amount of consumers and using influencers drives traffic. Just because an influencer doesn't work a typical 9am-5pm job, doesn't mean they aren't working. They are consistently adding content to their brand 24/7, so the grind doesn't stop. The rise of occupations that consist of not having to sit in a cubicle all day is growing exponentially and being an influencer is one of them. It consists of wanting to make an impact in the blogosphere and potentially the world. We all have the power of being influential, so maybe for your next post on Instagram, add a fun or deep caption with the use of some hashtags and maybe you can start seeing how influential you really are.
Click here to see who ELLE named the 11 fashion bloggers you should be following.